About Us Connecting conscious choices with a kinder way of living.
About Us Connecting conscious choices with a kinder way of living.
Based in England, this website is dedicated to providing people with information on the animal welfare standards of businesses. We provide the insights so you don’t have to go looking for them. As someone who cares about whether the products being used for their massage at the spa are cruelty free, or whether the hotel their staying at promotes trips to see caged animals, I found myself taking a lot of time to find this information out and thought others may be doing the same. This website is here to provide the information and allow people to compare.
How businesses are scored
Transparency
The goal is to provide information, we do not shame or judge businesses for not doing the things we are looking for. We want people to be able make easy, informed choices. You may be looking for a hotel which caters for every diet, or want to visit a zoo which has certified, successful conservation programmes. It is a mixed bag out there.
The three leaves
We rate businesses using our three leaf system. Whether they offer vegan food, whether they use cruelty free products, whether they promote activities/trips which involve animal tourism.
Independence
All businesses on here have been visited or researched by us to provide information to you. Any businesses visited were as paying customers not affiliated with the website.
Find Your Kind Place Discover places that match your values, from welcoming stays and relaxing spas to great food, family days out and memorable activities.
Trending Places The places everyone’s talking about.
Our Kind Key Helping you make kinder choices, wherever you go.
Plant-based choices, made easy.
Our Vegan Friendly key highlights places that make it easier to choose vegan. From restaurants offering thoughtful plant-based dishes to hotels, spas and attractions providing vegan-friendly options, this badge helps you quickly spot businesses that cater for a vegan lifestyle. We look for meaningful vegan choices rather than simply a token option, helping you find places where choosing plant-based feels easy, welcoming and enjoyable.
Kind choices, without the cruelty.
Our Cruelty Free key highlights businesses that are making more compassionate choices when it comes to the products they use, provide or sell. This could include a spa using cruelty-free skincare and beauty products, a hotel providing cruelty-free toiletries, or an attraction choosing products that haven’t been tested on animals. It’s designed to help you look beyond the experience itself and understand a little more about the products and practices behind it.
Places that care about animal wellbeing.
Our Animal Kind key highlights places where animal welfare is an important consideration. It’s there to help you identify businesses and attractions taking positive steps towards the respectful and responsible treatment of animals. What this means can vary depending on the type of listing. For an attraction, it could relate to how animals in its care are treated. For a hotel or activity provider, it might relate to wildlife experiences, animal-based activities, sourcing, or policies designed with animal welfare in mind.
